The Indian music community and Instagram are presenting a virtual IG Live music festival, ‘Live In Your Living Room’ due to corona virus outbreak.
As India is adjusting to the new reality of social distancing, the artists and creators are finding innovative ways to engage and entertain their communities, one path lead to using IG Live for a virtual music festival.
The festival will be held on Sunday, March 29th, 2020, from 5:00 PM and go on until midnight. It is going to feature 14 artists, who will go live on Instagram for a slot of 30 minutes and make way for the next artist. The lineup includes Armaan Malik, Zaeden, Arjun Kanungo, Lost Stories, Akull, Anuv Jain, Jonita Gandhi, DJ Chetas, Akanksha Dhandari, Ankur Tewari, Lisa Mishra, Naezy, Shalmali Kholgade, Akasa Singh and Monica Dogra,
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This would be my dream lineup of artists at a music festival- lucky for you, we’re all gonna be goin #LiveInYourLivingRoom with @instagram and @representmgmt this Sunday to keep your spirits up as we enter this self isolation stretch. Turn that lockdown frown upside down and tune in! @vyrloriginals @sonymusicindia @zeemusiccompany @bgbngmusic @tseries.official
In the words of Armaan Malik, Singer, Song-Writer, “The entire world, including our country, is going through a very dark phase at this time. Everyone is at home, practicing social distancing so that we overcome this pandemic. I, along with various other performers, are coming together to cheer everyone up with our songs and also spread awareness about the current scenario. It is a great initiative and I’m glad to be a part of it.”
Mumbai based rapper, Naved Shaikh aka Naezy says, “As an artist, I believe we have to be responsible and keep our audience entertained whenever and wherever. I, along with various other performers, have come together to ease and cheer everyone up with our music. This is a great initiative and I’m glad to be a part of it.”
The festival is being curated by Instagram and represent, and supported by all major Indian music labels.
The international artists like John Legend, Chris Martin and Keith Urban have also surprised fans by hosting performances on IG Live, as part of the ‘Together at home’ initiative, urging people to stay at home and take actions to beat the coronavirus